Desperados is the best-known flavoured beer in its segment, recognised by a young audience and ideal for expanding the drinks offer of bars, venues and restaurants.
Desperados holds a clear position in the consumer's mind: it is a product with a strong identity, associated with social occasions and a customer base that asks for it by name. Stocking it means tapping into established demand without having to build awareness from scratch.
The 33 cl bottle is easy to manage at the bar and at the table, well suited to individual service as well as the combined offers typical of happy hours and evening menus. The bottle itself acts as a visual cue on the counter or the table, recognisable at a glance.
Anyone working in bars and hospitality knows that some brands sell themselves: Desperados is one of them, backed by a solid market presence and a loyal customer base that needs no convincing.
Desperados is the best-known flavoured beer in its segment, recognised by a young audience and ideal for expanding the drinks offer of bars, venues and restaurants.
