NESCAFE' CLASSICO VETRO GR 100

Stocking Nescafé Classico in the 100 g glass jar means choosing a product that sells itself. Nescafé has exceptional brand recognition among consumers: no convincing needed, customers come in already knowing what they want.

The glass jar adds real value: it is reusable, conveys a quality feel, and sits well both on a grocery store shelf and as a display item behind the bar. Compared to pouch formats, glass keeps the product protected from light and moisture, preserving its characteristics over time.

For wholesale food supply, this is one of the most consistent performers in terms of turnover and reordering: once businesses add it to their range, they tend to keep it there.