FRUCTIS BALSAMO CAPELLI NORMALI ML 200

In the personal care section of a grocery store or cash and carry, stocking brands that customers already ask for is the most straightforward way to drive sales. Fructis, part of the Garnier group, has been on Italian shelves for years and is instantly recognisable: its presence shortens the time shoppers spend deciding and increases the likelihood of an impulse purchase.

The 200 ml conditioner for normal hair is a familiar, easy-to-handle size suited to everyday use. For shelf managers, it means a line that turns over consistently without needing dedicated promotional support. It is exactly the kind of product that rounds out a personal care range with minimal risk of dead stock, because customers already know and look for it.

• Recognisable brand already in demand with shoppers
• 200 ml format for everyday use
• Suited to the personal care aisle in grocery and specialist stores
• High shelf turnover