FRISKIES GATTO CONIGLIO POLLO E VERDURE GR 400

The 400 g pack of Friskies Cat Rabbit, Chicken and Vegetables meets a very specific need: giving the end consumer a convenient, easy-to-manage portion that can be used up in a reasonable time, even in a single-cat household. It is the right format for shoppers who want to try a new variety without committing to a larger bag.

For the retailer, this means having an entry-level line on the shelf that encourages trial and first purchase, often acting as a stepping stone to larger formats. The flavour combination — rabbit, chicken and vegetables — broadens range rotation and helps cover the preferences of different cats.

• Compact format, ideal for first-time buyers
• Variety of flavours for a well-rounded range
• Friskies brand, well known and actively sought out
• Suitable for shelf display even in limited space